Cattini Design
Breaking down gender inequality on a global scale
Plan International
Because I'm a girl
- Creative Direction
- Website Design
- Development
We have worked with Plan International since March 2012. Our first project was to create a Facebook e-card application as a promotional device for their 75th Anniversary.We were then asked to tender for the ‘Because I am a Girl’ campaign website which we were successful in winning.
The ‘Because I am a Girl’ campaign is an ongoing project promoting girl’s rights throughout the world, particularly the right to an education. It has enjoyed international recognition, celebrity endorsement and counts Malala Yousafza as an ambassador.
Going digital to raise awareness
We are proud to have created a modern, interactive campaign website, which has grown to showcase Plan’s ongoing actibvity to raise awareness. These have included: Lighting landmarks buildings in pink such as the Pyramids, Empire State building, London Eye; The ‘Raise Your Hand For Girls’ Facebook campaign; Education infographics; The international ‘Day of the Girl’ held annually at the UN building.
We have recently expanded the website’s functionality to be fully optimised for mobile usage by creating a truly ‘responsive’ website meaning the website is now optimised for smartphone, tablet and desktop viewing.
Real-world results
We are proud to have created a modern, interactive campaign website, which has grown to showcase Plan’s ongoing actibvity to raise awareness. These have included: Lighting landmarks buildings in pink such as the Pyramids, Empire State building, London Eye; The ‘Raise Your Hand For Girls’ Facebook campaign; Education infographics; The international ‘Day of the Girl’ held annually at the UN building.
We have recently expanded the website’s functionality to be fully optimised for mobile usage by creating a truly ‘responsive’ website meaning the website is now optimised for smartphone, tablet and desktop viewing.