Design and development of the Automotive PR website, blog and newsletter.
As creative director of Netro42 I led the design of the new automotive PR website, blog and newsletter.
Our goal was to covey in a bold and sophisticated way the existing brand and brand guidelines. We utilised macro photography of various vehicles to achieve this goal aesthetically.
The website contains a powerful search tool and grew into a resource of real value.
The newsletter saw a modernisation of the brand and reflected the social media channels recently set up by Automotive PR.