Design of brand, digital campaign and lobbying microsite with Warranty Direct
Hit a pothole, found a pothole, or just fed up with potholes?
Now you can vent your anger, report a pothole, and even learn how to claim for damage caused by a pothole. A whole online community of people united in anger hoping to affect change in local government policy.
Warranty Direct reports a staggering amount of money spent on repairs caused by this motoring menace and felt compelled to give its customers a voice and lend its support to highlighting the cost and danger of potholes.
Picked up by every media channel this campaign has met with unprecedented success and continues to grow in popularity. Watch this space to see the changes it affects.