Design of website, newsletters and online advertising
By concentrating solely on women and their specific needs Sheactive is able to offer the very best in female sportswear, stocking a carefully selected range of products designed for and tested on women.
Netro42 were asked to design and develop a full ecommerce website which would reflect Sheactive’s brand values and drive sales to complement the bricks and mortar retail outlets in Covent Garden and Brighton.
Usability was key. We researched consumer online shopping behaviour to ensure the functionality of the site would deliver in a logical and effortless shopping experience.
Users can shop by brand, sport or product category, while a style code search helps advanced users short-cut to a specific item.
Regular special offers are synchronised with email newsletters and physical catalogue drops to great effect.
The proof of concept has been that the sales via the website have encouraged Sheactive to close their London outlet in order to focus their energies online.