Creative direction of website, branding and literature
Netro42 was tasked with creating an interesting, memorable and creative identity for this new production company which senior designer Glenn Kavanagh created.
We spent a lot of time with the lead creatives to capture the essence of what the Three Stones philosophy was all about. We identified creativity and story telling as the main drivers of the company and TV as the medium for all their work.
The bold and memorable identity combines all these elements and is executed in a fun, informal way which perfectly articulates the Three Stones Media way of doing things.
Taking literally three stones as a starting point we produced a dynamic identity where by they have been thrown or have burst out of a retro style TV. Using simple and attractive shapes and a limited colour palette the identity works as small or large on print, web and TV formats.
We then produced brand guidelines, stationery and marketing material, a simple holding website and are about to embark on a site launch to showcase exciting up and coming projects.