Identity design, website and literature
Part of the Wirefast group of companies, Tradeclips is an online service which brings multimedia content such as video, imagery and audio files to the attention of news editors, media professionals and PR companies.
Netro42 were commissioned to create the Tradeclips identity and brand guidelines as well as the design and build of the website.
Simplicity was the key in all digital communications. In creating a brand launch strategy it was our job to ensure the message was clear, succinct and engage with the audience.
A simple motif utilising recognisable file format iconography makes up the identity.Visualised in a bold, colourful and approachable style means it fits comfortably within today's digital landscape.
Simplicity again underpinned the website's design and functionality. Clarity and precision expressed in a clearly laid out and easy to use online experience has been well received by its audience.
All data is mirrored across multiple servers and data centres which operate to the highest levels of data security, files of any size can be transferred through the system, files can be uploaded or downloaded singly or in bulk. Each file can be geo-tagged even automated if the camera has a built in GPS receiver.