Design of the brand and all marketing for this new charity
With a brief to engage young adults in the Camden area, Black Bag Productions received funding to set up master classes is film directing, editing, producing, lighting and sound. The charity also runs regular film appreciation clubs in an informal and friendly environment.
The identity reflects a film noir still in a humorous and witty way to reflect the filmic, professional but not too serious approach this charity has in successfully engaging its audience.
I also designed the leaflets, advertising and website with the view that these materials must have mass appeal and convey the features and benefits of the charity as simply and clearly as possible.