Launch the new website, newsletters and online advertising
As creative director at Netro42 I was heavily involved in the evolution of Comma’s digital presence.
The brief was to enhance the brand and engage with all its customers which meant appealing to motorists, mechanics and distributors.
The new website gives lots of expert advice on choosing the right product for the right engine and listing available stockists for industry and consumer markets alike.
The site integrates 3rd party data allowing users to look up a vehicle by simply entering the vehicle registration number, or by make and model, area, or by simply browsing the suite of products available.
The site also boasts a wealth of information on all the other activities Comma Oil & Chemicals is involved in, such as campaigns for road safety, educating consumers about maintaining their engines and their technical support of the FIA Formula Two Championship.
After the successful relaunch of the website we were appointed as the sole digital agency.