Sales promotion design
As designer at Handel Communications I created work for the Vimto sales promotion campaign. The brief was to increase sales in winter our response was to engage the audience with a hot and cold version of Vimto. We created a ‘hot’ devil and a ‘cool’ cartoon devil which appeared in mugs which would change design when hot water would be placed in them.
This was followed up by national and regional PR activity, advertorials and compettions.