Design of branding, literature and website
Payonomy are a new to market payment process solution that add even greater value to their customers by offering a range of services designed to help maximise a return on their client's investment.
Payonomy operate in a wide range of markets including media, retail banking and local government.
Netro42 were asked to create a corporate identity, brand guidelines and the new website. The branding needed to be professional and corporate but also friendly and approachable. We believe an identity must communicate your brand across the whole marketing spectrum from business cards to exhibition stands and from newsletters to websites.
Using the corporate identity as the starting point we created a clean, clear, easy to use site which communicates vividly the services and solutions available to its customers.
Particular attention was paid to the use of photography and imagery to work in conjunction with the editiorial copy and sales messages.
The brand guidelines championed the useage, colour pallette and fonts used throughout all marketing material. Payonomy now have a strong, confident and established look and feel while the addition of dynamic touches represent their new approach to payment solutions.