New identity, website, e-marketing and printed literature.
Rise have been designing and supplying fashion-forward women’s wear to leading High Street stores for fifteen years. In May 2008 they changed focus and became a brand in our own right, launching the website www.risefashion.co.uk.
As creative director at Netro42 I led the new brand design, working closely with Rise and their designers to create an identity that was on brief, playful but sophisticated. The new brand reflected perfectly their approach to fashion design which uses sequined embellishments to classic designs. The logo therefore is constructed by dots which represent the sequins and the star is a fun motif which serves as nod to the celebrity fashion icons Rise use as inspiration for their designs.
We then designed and developed the new consumer facing ecommerce website that both communicated the brand values and was very easy to use. We are happy to see the website enjoy year on year increase in sales which has led to further digital marketing activity such as newsletters, blogs and embracing social media.