Creative advertising at Saatchi & Saatchi
Saatchi & Saatchi – Team Saatchi focussed on B2B clients. I worked with my art director partner and other creative teams on the British Gas pitch.
This was at the time when British Gas had split its divisions into separate identities. The campaign was to unify an overarching attitude and commitment which British Gas had to its customers.
Attention grabbing headlines such as
Is what Bristish Gas will stop at
Became the theme of all campaign work.