Launch of OK! Magazine online
OK! Magazine gets a make over fast becoming the place for online celebrity gossip and scoops
As the biggest-selling weekly celebrity magazine in the world, OK! demanded a website commensurate with its global status
The brief was to interpret the OK! brand values in the online environment and identify touchpoints with an audience looking to engage with the magazine on the Internet, while still offering them the opportunity to purchase back issues and subscriptions.
As creative director at Netro42 we created a bold and confident design based around a clear and simple navigational structure enabling readers to find what they wanted as and easily as possible.